
FRAMING THE FORMULA

Formula: The core structure of consumer product formula constitutes ingredients under six categories
ACTIVE
1
2
STABILIZERS
3

SPECIALITY INGREDIENTS
4
PRESERVATIVES
5
OTHER ADDITIVES
6
BASE
Formula key consideration
Product Appearance and Benefits
01
Desired product benefits(Claims) for the consumer will set the range for selection and number of ingredients in the formula
Formula Cost
02
Target formula cost decides the range and concentration of ingredients in the formula, i.e. ingredients will be selected basis the benefits and their price
03
Base Ingredients
To form the base product. This give the product its texture, appearance, structure and stability
04
Specialty Ingredients
For the specific and advance benefits special actives are to be included in the formula chassis. For example: Anti-aging benefit like wrinkle removal, sunprotection etc..

INGREDIENT SCIENCE
Formula Base: Water or Solvent
Water: Water is the primarily a base/universal solvent in consumer products, it dissolves many of the formula ingredients such as, surfactants, conditioning agents, cleansing agents etc. and helps in the formation of emulsions.
Water; free of toxins, pollutants and microbes is fit for formulation of personal care/home care/non-pharma products
Different type or grade of water for personal care/Home care/non-pharma products:
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Deionized water
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Demineralized water
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Distilled water
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Purified water
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Reverse osmosis water​
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Potable water
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Different grade of water for formulation of Pharmaceutical products:
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Purified water
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Water for injection
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Water for preparation of extracts
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Note: For complete details on different types of water and respective specifications please refer following standards
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WATER STANDARD/SPECIFICATION:
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FDA: US Food & Drug administration
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USP: United States Pharmacopeia
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EMA: European Medicines Agency
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ASTM: American Society for Testing and Materials
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ISO: International Organization for Standardization
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Formula Base: Solvent
Depending upon the type of product (like cleaning products) and its end benefit/claim/function, the formula base ingredient could be a solvent, For example: Ethanol, Isopropyl alcohol, silicon & glycolic ether


Surfactants
There are four major categories of surfactants :
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Anionic Surfactant: with negative charge on their hydrophilic head
Function: Excellent dirt and grease removal. Strong foaming. Eg. Sodium lauryl ether sulfate, linear alkylbenzene sulfonates
etc..
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Cationic Surfactant: with positive charge on their hydrophilic head
Function: Anti-microbial, hair conditioners, fabric conditioners etc.. E.g. Benzalkonium Chloride, Cetrimonium Chloride etc..
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Nonionic Surfactant: they have no charge and are neutral
Function: Gentle cleaning, emulsifier etc.. E.g. Alcohol ethoxylates, decyl glucoside etc..
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Amphoteric Surfactant(or zwitterionic): have both positive and negative charges on their hydrophilic head, resulting in a net neutral charge
Function: Mild cleaning, Foam booster, supports viscosity. E.g. Betaines, Lauryl amine oxide etc..
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APPLICATION:
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Functionality provided by surfactants: Cleaning, wetting, dispersing, emulsifying, foaming and anti-foaming effects
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Product application: Shampoos, shower gel, hair conditioners, floor cleaners, glass cleaner, heavy grease removers, toothpastes, cosmetic products, antiseptics etc..​
Note:
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Water solubility of nonionic surfactants decreases with increase in temperature
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Nonionic surfactants are less sensitive to water hardness than anionic surfactants
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Nonionic surfactants foam less strongly
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Surfactants can irritate and damage the skin as they disrupt the lipid membrane that protects skin and other cells.
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Skin irritancy: nonionic < amphoteric < anionic < cationic surfactants..​
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Amphoteric surfactants have high salt tolerance and are stable at broader pH range
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Emulsifiers
​Different types of emulsifiers and their applications :
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Anionic Emulsifier: They have negatively charged group in their molecular structure. They are commonly derived from
carboxylic acids, sulfonic acids, or phosphoric acids.
Different types: Alkyl sulfates, soaps and acyl glutamates
Application: Cleansing and foaming products. E.g. sodium lauryl sulfate, sodium stearoyl lactylate, sodium
dodecylbenzenesulfonate, Sodium lauryl ether sulfate etc..
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Cationic Emulsifier: They have positively charged group in their molecular structure. They are often called as quaternary ammonium compounds or QUATS. Due to the positive charge these emulsifiers adheres the product strongly to the surface of the skin and hair. Also they are likely to irritate the skin at high concentration in the formula.
5 generations of QUATS are available with additional benefits.
Application: Anti-microbial, hair conditioners, fabric conditioners, long wear makeup, beach sunscreen etc.. E.g. Benzalkonium
Chloride, Cetrimonium Chloride etc..
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Nonionic Emulsifier: They have no charge in their molecular structure and are neutral. No doubt they are the first choice of formulators for most the formulation types as they are very versatile and stable across broader pH range. A blend of non-ionic and ionic emulsifier provides much stronger stability and salt tolerance to the formula.
Different types: Ethoxylated alcohol and esters, glyceryl esters, sorbitan esters and alkyl polyglucosides.
Application: Gentle cleaning, etc.. E.g. Polysorbate, decyl glucoside, sorbitan esters, PEG derivatives etc..
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Amphoteric Emulsifier: These emulsifiers exhibits anionic or cationic properties depending upon the pH of the medium or surroundings. Also at isoelectric point they exhibit no net charge. Because of their amphoteric nature they support both oil-in-water and water-in-oil types of emulsions.
Application: Mild cleaning, Foam booster, supports viscosity. E.g. Betaines, Lecithin, phospholipids etc..
Different types: Betaines and amino acids
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Natural Emulsifier: They are derived from natural sources like, plants, animals and even microorganisms
Application: Mild & eco-friendly skin care, supports viscosity. E.g. Beeswax, lecithin, acacia gum, sorbitan olivate etc.
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Polymeric Emulsifiers: They are a class of synthetic emulsifiers. While selecting the correct polymeric emulsifier, compatibility with other ingredients of the formula like surfactants must be considered. Also they have low salt tolerance. Their advantage is that at low concentration and in combination with other ingredients they can boost the viscosity and form a very stable emulsion system
E.g. Carbomers, acrylic copolymers
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BENEFITS:
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Emulsifiers stabilizes emulsions and hence the product​
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Shapes the texture and appearance of product
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Improves product absorption time and feel over the skin
POINTS TO CONSIDER WHILE SELECTING THE CORRECT EMULSIFIER FOR YOUR FORMULA:
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Read HLB scale below to select the suitable emulsifier for your formula
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Calculate HLB value:
Griffin Method
HLB = (Molecular Weight of Hydrophilic Portion) X 100
Molecular Weight of Total Molecule)
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Consider the desired appearance or texture of your product
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Consider the pH stability of the emulsifier through manufacturer's document.
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Stable product need appropriate emulsifier combination and carefully designed process and equipments
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After emulsifier combination selection, do ensure that the oil concentration is not too high
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Slowly addition of non-polar/oil phase with continuous mixing is best for a stable product
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Batch processing temperature control is also very important
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Avoid sudden pH and temperature changes​
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General consideration for selecting emulsifier combination:
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Note: The final appearance or texture of product may get affected by other formula ingredients
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